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Netflix has a huge advantage in their arena, both because it was first and because the media at large is only too happy to write about every new Netflix show as "your newest Netflix obsession."
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But they are still attempting to create the impression-one vital to thriving in the coming streaming wars-that their service is equally essential to keeping up with the pop culture zeitgeist. Maisel) or even DC Universe ( Doom Patrol > Titans) don't have their own buzz-worthy or media-friendly shows.
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In 2019, the TV and documentaries that debut on Netflix are, in terms of social media buzz, online/print media attention and pop culture buzz, "must-see TV" precisely because they are Netflix originals. That's not to say that the likes of Hulu (The Handmaids Tale, Pen15), Amazon ( The Marvelous Mrs. Yet the show ended up doing (allegedly) huge numbers on Netflix, and not only did it became a social media favorite but folks were treating it like a glorified Netflix original, unaware or indifferent to its basic cable origins. The "romantic" melodrama/thriller, about a young man who becomes murderously obsessed with his latest love, was a blink-and-you-miss-it miss on Lifetime, to the point where the show was canceled even after a second season was commissioned. It's the odd scenario that played out with You. Those shows are important because they air on Netflix. Netflix isn't important because it has Russian Doll, The Chilling Adventures of Sabrina and Making A Murderer. Netflix has built itself up to the point where, specifically in its TV and documentary divisions, it is a brand unto itself. A service like Netflix was valuable and relevant because it had originals like House of Cards, Daredevil and Orange Is the New Black. Now, five and a half years later, the paragram has shifted 180 degrees. Netflix's original, high-value content was intended to make subscribers (and the media) take notice of the service. In 2013, when the deals were first made for four interconnected MCU TV shows that would air on Netflix, it was a big deal that Netflix would get a piece of the MCU empire.